Favorites

Giving buyers tools to make it easier to narrow down homes they are most interested in.

Overview

Project Brief

Users can now save and access discovered houses conveniently, aiding homebuyers in tracking favorites and finding their ideal home.

Providing users the ability to better organize and track homes they’re interested in.

This effort originated from the prior project; Shortlist feature.

User Problem

I have so many favorite homes that I’m having a hard time figuring out which homes I want to take the next steps on.

The Goals

Objective

User goal

To effectively arrange the homes of interest and track them according to my preferences.

Business goal

Improve user engagement and retention.

Improve contact rate (over long term).

My Contribution

Team

I worked in a cross-functional team as the sole product designer. I conducted a usability tests to validated our assumptions and was involved in all phases of the project.

Responsibilities

Qualitative Research, Visual Designs, User Experience design, Prototyping and Testing

The Process

Here I will outline and describe my process for solving this problem.

Research · Ideation · Design · Test

Research

Defining the problem and understanding the “Why” with user research and data collection.

This study primarily drew upon the research discoveries from the Shortlist project.

Understanding

Designating homes as favorites and tracking them is a pivotal and heavily utilized function.
Users frequently designate numerous favorites and often seek our assistance in managing them.
Our data indicates that there are tangible advantages in aiding users to arrange and keep tabs on their preferred homes.